The audits · SEO and AI visibility
SEO audit for small businesses in the UK
Three fixed-price options: from a plain-English plan of what to fix first, to a full audit of how your business shows up in Google, in Bing and in AI answers.
- Comprehensive Audit Packages to suit your needs
- Free SEO Checker
- Experts in what Google and Microsoft look for
Choose your audit
Try our free SEO check
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01
Quick Fix Plan
Price to be confirmed
Delivered 1 working day after we have your intake form
The free check, turned into an action plan checked and curated by a member of our team.
- Everything in the free check
- An action plan checked by a person: who fixes what, and in what order
- no access needed
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02
Local Audit
Price to be confirmed
Delivered 2 working days after we have your intake form
For local businesses: how you show up on Google’s map and in AI answers, against your competitors.
- Everything in the Quick Fix Plan
- Your Google Business Profile and listings reviewed
- 3 competitors compared
- 10 AI answers to questions drafted and tailored to your business
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03
Full Audit
Price to be confirmed
Delivered 3 working days after we have your intake form, your approval of the questions and your read-only access
Everything, including what Google and Bing themselves report about your site.
- Everything in the Local Audit
- Your Search Console and Bing Webmaster data, with view-only access you can remove any time
- 30 AI answers to questions drafted and tailored to your business
- A full written report
How much does an SEO audit cost?
There are three options, each a one off fixed price in pounds, shown on the audit page once set. We are setting them after timing each audit on our own website. Each covers one website, one location and one main service, and the price does not change once you have bought it.
- Quick Fix Plan. The free check, turned into an action plan checked and curated by a member of our team. Delivered 1 working day after we have your intake form.
- Local Audit. For local businesses: how you show up on Google’s map and in AI answers, against your competitors. Delivered 2 working days after we have your intake form.
- Full Audit. Everything, including what Google and Bing themselves report about your site. Delivered 3 working days after we have your intake form, your approval of the questions and your read-only access.
Who it is for
- You run a local business with your own website, and search is not bringing you the calls it should.
- Someone says your SEO is in hand, and you want independent evidence.
- You want to know whether AI assistants mention you, and which websites they cite instead.
It is not for chains with many locations, national online shops, or anyone who wants a guaranteed ranking. Nobody can honestly sell that.
What the Full Audit checks
The Full Audit is a local SEO audit, covering your Google Business Profile and Bing Places listing, and an AI visibility (GEO) audit, covering 30 recorded AI answers, in one. The Quick Fix Plan and the Local Audit cover the parts listed on their cards above.
- Whether your key pages are indexed in Google and Bing, whether crawlers can reach them (we test what the server actually returns, not only your robots.txt), your internal links and your structured data.
- What Google Search Console and Bing Webmaster Tools show for your site: the searches you appear for, clicks, and any indexing problems. For this you give us read-only access: a view-only invitation to your Search Console and Bing Webmaster Tools, so we can look at your reports but cannot change your settings or your website. You never share a password, we talk you through it step by step, and you can remove it whenever you like. If you would rather not, we still check everything that is public. We can also be enlisted to implement the changes for you. What read-only access means
- Your Google Business Profile and Bing Places listing, from what is public plus screenshots you send us: categories, services, hours and consistency with your website.
- 30 recorded answers: 5 questions your customers might ask, on 2 AI assistants (ChatGPT and Google Gemini), 3 fresh logged-out sessions each. Questions that name your business are reported separately from questions that do not.
- How 3 competitors you name appear in the same AI answers, and which websites the assistants cite for them.
How we check AI answers
- For the Full Audit we agree the questions with you before we start; for the Local Audit we write them from your intake form. Either way they are the questions your customers ask, not ones chosen to flatter you. If you are unsure, we can help you with this.
- We check two AI assistants: ChatGPT and Google Gemini. Every AI check is done by hand, in an isolated session.
- For every answer we record the date and time, the assistant and its mode, the location it showed, and the account state.
- We report how answers vary, for example “named in 2 of 3 sessions”, rather than one score. AI answers can change between sessions, so a single check can mislead.
- We do not run automated searches on Google. Google’s spam policies say automated queries to Google Search, including rank checking, break its rules unless Google has given express permission.
- If you do not grant access to something, the report says it was not checked. We do not fill the gap with guesses.
What you get
- A list of actions in priority order, each saying who does it: you, your web person or your host.
- The evidence for every finding.
- From the Local Audit: for each AI answer, whether you were named, whether you were linked, your position in the answer, and every website the assistant cited.
- With the Full Audit: a full written report that serves as your roadmap to growth.
What the audits do not include
- Making the changes. The audits tell you what to fix; doing the work is another matter.
- Ongoing monitoring or repeat checks.
- More than one website, one location or one main service.
- Any promise of a ranking, or that an AI assistant will name you.
What the evidence looks like
We took a new local business from no online presence to first on Google’s map for its main search within six weeks of launch (recorded 7 October 2026).
What the audits add to the free check
The free check reads your public pages. The audits add a person, your listings and competitors, AI answers recorded by hand and, in the Full Audit, your own search data. Run the free check first
| Feature | Free SEO Check | SEO Audit Check |
|---|---|---|
| Score out of 100 across the five groups, with the evidence | Included | All three audits |
| How to fix each item, and who fixes it | One plain sentence per check | A plan created by our team, from the Quick Fix Plan upwards |
| Google Business Profile and listings | Not included | From the Local Audit |
| Three competitors compared | Not included | From the Local Audit |
| What AI assistants say about you | - AI visibility check | Fully audit |
| Your Google Search Console and Bing Webmaster Tools data | Not included | Full Audit, with read-only access |
| Crawler access tested at your server, not just robots.txt | robots.txt only | Full Audit |
| A full written report | Not included | Full Audit |
A Roadmap to Growth
It can be disheartening spending money on web services that did not deliver on their promises. We can provide honest feedback and a comprehensive audit to get you back on track.
Not happy with your website? We can do the work necessary to get you ranking on Google and start getting you leads
Questions
Please get in touch if you have any questions. Email [email protected].
What is GEO?
GEO stands for generative engine optimisation. It means making your business easy for AI assistants to find, understand and mention when someone asks them for a recommendation. Our audit covers both: ordinary SEO checks first, then recorded AI answers. Crawler access is one part of search visibility, so we check it alongside indexing.
What access do you need?
Don’t worry if you don’t know what read-only access is: we talk you through every step. The Quick Fix Plan and Local Audit need no access at all; they use public information only. Only the Full Audit asks for read-only access to Google Search Console and Bing Webmaster Tools, the free dashboards where Google and Bing report on your site. It is a view-only invitation, like sharing a view-only link: we can look at your reports but cannot change your settings or your website. You add us from your own account, so you never share a password, and you can remove us whenever you like. For your Google Business Profile we ask for no access at all: we use what is public plus screenshots you send, because every role Google offers on a profile allows changes. If you would rather not give access, we check what is public and the report says what was not checked.
Do you make the changes for me?
No. The audits tell you what to fix and who should do it; doing the work is separate. If you want it done for you, ProudSite’s Grow website plan builds your site and keeps working on getting you found.
Does blocking GPTBot stop me appearing in ChatGPT?
Not on its own. OpenAI says GPTBot collects content that may be used to train its models, while a separate crawler, OAI-SearchBot, is used for ChatGPT search, and each can be allowed or blocked separately. The audit checks which crawlers your server actually lets in.
Can you guarantee a ranking, or that an AI assistant will name me?
No. We promise to do every check listed on this page, to show you the evidence, and to tell you what we could not check. We cannot promise a ranking, or that an AI assistant will name you. For Google rankings, Google says: “No one can guarantee a #1 ranking on Google.”